Sound Town

The Story
of Sound town

The Story of Sound Town

as told by Mark McElwain in 2018

I started Sound Town in August of 1991 with the help of my wife Janell and my then partner Bill Davis. Janell has moved on to a better world and Bill has his own store in Evergreen CO called The Rocky Mountain Music Exchange. The 90’s were very good to us as we grew into 4 stores. Since the internet has hit I’ve had to consolidate and am now in the one central location at Alameda & I-25.

Our old building on Alameda


We originated a slogan ‘Home of the working musician’ as we were all playing in bands. We watched the DJ ‘phenomenon’ develop before our very eyes and unofficially adjusted our slogan to ‘Home of the working musician & DJ’. I was always the one in the many bands I played in to seem to come up with a PA system so our store is full line but has a strong emphasis on sound systems, lighting, wireless and sound installation. When I look back now it makes sense because I remember building speaker cabinets with my friend and bass player Dave Schafer in the 8th grade.


We still believe in a hand shake and personal attention.

Brick & mortar retail shops have taken a big hit resulting in loss of sales because most people seem to prefer ordering online. We offer automatic exchange of defective items and free loaners of equipment within one year of purchase (and sometimes longer). To combat the internet we have expanded our rentals, repairs, production, deliveries and everything it takes to help our customers. It seems we are becoming known as the new ‘Radio Shack’ because we offer a large selection of electronic adaptors & cables. We throw in a lifetime warranty on them all.

We have a great crew of people including ‘Sound Town Joe’ who speaks Spanish and has been with me for 25 years. My son Matt now runs the store when he’s not playing and traveling to better his ‘drumming’ career and is now a talent I always dreamed of becoming. We look forward to meeting you and helping you as best we can with your musical and sound requirements. Thank you everyone for all the many years of success!

Mark McElwain
Sound Town Inc

The Sound Town team!